Reputation management at Christmas parties
With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? [...]
Rats and the rumour mill
I’ve never been fond of vermin; dirty, shifty little things they are. Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale. If you have any information, please call 1800-rat or leave a comment. Posted by Renee Creer
PR without borders
Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown [...]
Social media and the evolution of the PR industry
“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and [...]
What the future will look like
This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at [...]
Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear [...]
Mankind is no island
We look forward to Thursdays at Stellar*. Not because it’s one more sleep till Happy Friday, but because on this day we get an email from Rev Graham Long, Pastor at The Wayside Chapel. No, we haven’t gone all God Squad in here. We were introduced to Graham’s weekly Inner Circle emails last year when [...]
The best PR agency in the known universe
We’re in the business of blowing other people’s horns. We’ve become so accustomed to this role we often forget to blow our own. However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication. If people [...]
Part 2: How to get coverage in the social pages
Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). [...]
Part 1: How to get coverage in the social pages
I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my [...]
Food and wine fatigue anyone?
I once complained to friends about occupational food and wine fatigue brought on by Good Food Month. The scorn that ensued was unparalleled. I quickly learned that such talk about the struggle of eating and drinking one’s way through a month long parade of degustation, wine dinners, noodle markets, cheese tastings and the like, was [...]
