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  • Archive for October, 2008

    Part 2: How to get coverage in the social pages

    Part 2: How to get coverage in the social pages

    Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Wednesday or Thursday night is best and don’t rule out a breakfast or lunch timeslot [...]


    Part 1: How to get coverage in the social pages

    Part 1: How to get coverage in the social pages

    I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my job and reputation in tact. We all know Sydney loves a party, but last week [...]


    Food and wine fatigue anyone?

    I once complained to friends about occupational food and wine fatigue brought on by Good Food Month.  The scorn that ensued was unparalleled.  I quickly learned that such talk about the struggle of eating and drinking one’s way through a month long parade of degustations, wine dinners, noodle markets, cheese tastings and the like, was best kept within industry circles with those who knew and could understand. Indeed there are [...]