Social media and the evolution of the PR industry
“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and the creation of social tools on the web has opened up a brand new world [...]
What the future will look like
This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Trend Watching. I hope Apple’s not listening but full props to Microsoft. The clip is worth the [...]
Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear of before. When you lose an account for that kind of reason you think “well, [...]
Mankind is no island
We look forward to Thursdays at Stellar*. Not because it’s one more sleep till Happy Friday, but because on this day we get an email from Rev Graham Long, Pastor at The Wayside Chapel. No, we haven’t gone all God Squad in here. We were introduced to Graham’s weekly Inner Circle emails last year when we did some pro bono work with The Wayside. In these lengthy emails (which are [...]
The best PR agency in the known universe
We’re in the business of blowing other people’s horns. We’ve become so accustomed to this role we often forget to blow our own. However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication. If people cannot see that Stellar* Concepts is the best PR agency in the known universe then [...]
