The best complaint letter ever
Having returned from Japan yesterday the memory of aeroplane food is clear in my mind (see some fine examples here to refresh your memory). After coming across Oliver Beale’s letter to Richard Branson today about the “culinary journey of hell” he was put through on his flight I was grateful that I didn’t fly Virgin (however I’d like to ask someone at JetStar when teriyaki chicken rolls became popular for breakfast?) Aside [...]
Part 1: How to work with a PR agency
Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand. Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of tips to get you started: Setting up the account The first [...]
How to choose a PR agency
Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!). So if you are a PR virgin and looking for an agency, what should you really be looking for? If it is your first time wandering into the wilderness, take a moment to read on [...]
