A quick bitch about a slack pitch
Today something happened that made me appreciate why journalists loathe PR people who ‘slack pitch’ them. Let me explain. This morning I got an email from a PR person who was pitching their client to me for a possible story on the Stellar* blog. Firstly, the email was addressed to the sender with my email BCC’d, so it was a group email. Immediately I’m thinking: if you don’t know me, [...]
Part 2: How to work with a PR agency
Here’s part two of our post on how to work with a PR agency (part one here if you need it). These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your PR agency is looped in with your other agencies and staff and share details of strategies and campaigns. [...]
