James Halliday goes Gen Y

May 19, 2009

Proving that you’re never too old school to be new school, James Halliday has launched his own iPhone application.

For those who don’t know, James is a leading wine critic and vigneron whose career spans over 40 years. He has contributed to more than 50 books on wine and has had them translated into numerous languages.

What impressed me is the fact that Halliday, so we’re told, is a bit ‘traditional’ and chooses to hand write his wine reviews rather than type them into a computer.

So when I learnt about this new app at a Wine Communicators of Australia seminar about marketing wine to Gen Y, I quickly jumped on my iPhone and downloaded it.

The app is a succinct version of Halliday’s Australian Wine Companion 2009, arguably one of the most comprehensive directories of wineries in Australia. It allows wine lovers to search for wineries across the country by name or region and compile a list of favourites.

Each winery is listed with full contact details, cellar door opening times and reviews, which would come in very handy when trawling around the Hunter Valley looking for your next tipple stop. And the best thing is that its completely free.

So from the Stellar* team we’d like to say “good on you James” and welcome to the digital hood.

Download the new app at the Apple appstore.

Posted by Helen Lear

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This entry was posted on Tuesday, May 19th, 2009 at 3:03 pm. It is filed under Food & Wine and tagged with Apple, Australian Wine Companion, Gen Y, iPhone, James Halliday, wine, Wine Communicators of Australia. You can follow any responses to this entry through the RSS 2.0 feed.