Memoirs from an exhibitionist – tips on exhibiting at shows (Part 2)
Following on from last week’s post, we have part 2 of our top tips for exhibiting at shows. Manual Read the exhibitor manual in detail – it’s your bible! This will contain all of the info you need to know for the show including bump in/bump out times and details, delivery details, permits, health and safety regulations etc. Be sure you’ve got everything covered so there are no surprises. Staff [...]
Memoirs from an exhibitionist – tips on exhibiting at shows (Part 1)
Today, I proudly call myself an exhibitionist. I believe this is a fair title after working on projects for the Good Food & Wine Shows in Melbourne and Sydney and the Food Show in Auckland – in addition to attending several shows a year as a spectator. So whilst I am fresh off the back of all of this activity, I have collated some pointers (in two parts) for would [...]
Regional press – the (sometimes) forgotten hero
It’s not wise to have a narrow view of the media (or anything for that matter!). While glossy magazines and metro newspapers are big alluring publicity targets, they’re not the be all and end all. So give some thorough consideration to the unsung hero that is regional press. As Rural Press states on its website: “Regional newspapers have unique properties in terms of reach and acceptance in the market, making [...]
