A Stellar* wrap up of 2010
What a year! It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year. Click below to view. Enjoy!
Fashion and beauty blogger relations
Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty. The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two. On the agenda [...]
AVE for measuring public relations
After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance. This comes [...]
PR / blogger meet up… fashion and beauty focus
We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers. This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 2)
Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 1)
It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post. A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update [...]
Sydney Social Media Day – it’s a day for islands
It’s tough being an island - all alone and conspicuous. There are many social media islands out there in companies. These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your [...]
Breakfast with Facebook’s Paul Borrud
“We’re in the business of advertising” Somewhere along the way I forgot this fact about Facebook but Paul Borrud, Facebook’s Australasia boss man, reminded me last week at a breakfast conference. And it’s a lucrative business, one that will make Facebook $605 million this year according to a report by eMarketer, as described by Brian Solis. During [...]
New Stellar* clients
We’re almost half way through 2010 so we thought we’d pause and give you a quick update on some new client wins as we’ve recently welcomed a number of news brands into the fold, including: Valeant Pharmaceuticals and their brands Dr.LeWinn’s, Revitanail, Juice Beauty and Juice Organics IGA, the dynamic group of independently owned supermarkets SapientNitro, the [...]
Changes to Facebook – a brand perspective
Facebook is loving change right now. Every time I log on they’ve gone and tweaked something. These changes are due to the release of a new version of F8, their development platform. The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more [...]
9 great web tools
Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection [...]
Opportunistic marketing / pr: two recent examples
Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year. If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but [...]
The big fat blogosphere…start here
If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the [...]
