12 essential PR books
Forget fiction, nonfiction is where it’s at. If you’re a PR person, these books are for you. Some are old thoroughbreds and some are shiny new ponies. I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t [...]
Photography tips for the social pages
As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages. This coverage is predominately photography driven and each media outlet has their own style and requirements. Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? [...]
Why do people share content online?
Did this image appear in your Facebook newsfeed on the weekend? Timothy Straub, a regular guy from Wisconsin, US, shared this on Facebook and thanks to his small network of friends and family (and his open privacy settings) the photo is making its way around the world. It has already been shared over 18,400+ times and counting. Timothy is now [...]
Social media for journalists – resources and guides
The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know! It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today. Also mentioned was [...]
Social media map
It’s not easy navigating through the social media landscape. It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem. It’s a succinct, high-level look at the main social media tools and websites and where they [...]
Creating content that’s worth sharing
To some people this is just an ad, but to me it’s more – it’s a great piece of content. So compelling is this piece of content that I legitimately considered the offer. I found myself saying, “This would actually kill two birds with one stone and you know what, a bit of hard work [...]
Top tips for sponsorships
Agreeing to a sponsorship deal is like getting married in some regards. The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things [...]
We are loving this website
Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness. It’s from the States but relevant in any market. Check it out.
PR education in Australia – what do you think about it?
Well? What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*. Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory. By theory Jim means [...]
YouTube statistics 2011
One thing that the explosion of social media has given us is a remarkable array of mind-bending statistics, such as… “More content is uploaded to YouTube in a 60 day period than the 3 major US TV networks created in 60 years” or what about “If Facebook were a country it would be the 3rd largest [...]
Tips on blogger outreach by Lady Melbourne
This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers. Check it out.
Evaluating event sponsors via editorial coverage
Big consumer events, big brands and big media appeal means big dollars invested - which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the [...]
100 things to watch in 2011
The beginning of any new year is an optimistic time. Most of us are pondering what the new year will hold for us - what we’ll be doing, thinking, loving and perhaps loathing. Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation [...]
