12 essential PR books
Forget fiction, nonfiction is where it’s at. If you’re a PR person, these books are for you. Some are old thoroughbreds and some are shiny new ponies. I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t [...]
Photography tips for the social pages
As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages. This coverage is predominately photography driven and each media outlet has their own style and requirements. Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? [...]
