Book Review: Unmarketing by Scott Stratten
Remember our 12 Essential PR Books post from December? Where we included books on the Stellar* reading list for 2012? One of those books was Unmarketing by Scott Stratten. It’s a good book if you’re new to social media (not so great if you’re more advanced) and the author provides an up-beat and casual narrative [...]
Selecting and using key messages in PR campaigns
In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and they are used in press releases, pitches and in conversations with journalists. When setting key messages, remember [...]
Australian street press: tapping into the undercurrent
Did you know that Australia has one of the most prolific street press industries in the world? It’s estimated that more than 400,000 copies of various street press titles hit the streets every week across Australia. Street press can be a fantastic avenue for reaching highly-engaged, niche audiences and sub-cultures, as an alternative to securing [...]
Brainstorming tips and techniques
The arrival of a new client brief is often followed by a brainstorm session to workshop ideas. Sure, plenty of ideas are thrown around, but are they really the BEST ideas and does everyone get a say? Author Susan Cain has some interesting opinions on brainstorms and ‘groupthink’. Cain suggests that we are surrounded by [...]
2012 marketing trends and predictions
It’s the time of year when everyone is talking about what will be big in 2012. By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel [...]
An argument for organic Facebook growth
Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to [...]
Social media growth in Australia 2011
We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge). In fact, Social Media News is also a great resource for monthly Australian social media statistics. Check them out. Here are some key stats: Facebook growth and engagement continues [...]
