Brainstorming tips and techniques
The arrival of a new client brief is often followed by a brainstorm session to workshop ideas. Sure, plenty of ideas are thrown around, but are they really the BEST ideas and does everyone get a say? Author Susan Cain has some interesting opinions on brainstorms and ‘groupthink’. Cain suggests that we are surrounded by [...]
2012 marketing trends and predictions
It’s the time of year when everyone is talking about what will be big in 2012. By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel [...]
