12 essential PR books
Forget fiction, nonfiction is where it’s at. If you’re a PR person, these books are for you. Some are old thoroughbreds and some are shiny new ponies. I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t read these books (which cover social media, measurement, marketing and more), get going! Grab that [...]
A Stellar* wrap up of 2010
What a year! It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year. Click below to view. Enjoy!
New Stellar* clients
We’re almost half way through 2010 so we thought we’d pause and give you a quick update on some new client wins as we’ve recently welcomed a number of news brands into the fold, including: Valeant Pharmaceuticals and their brands Dr.LeWinn’s, Revitanail, Juice Beauty and Juice Organics IGA, the dynamic group of independently owned supermarkets SapientNitro, the global customer experience company and creators of the multi-award winning Best Job in the World campaign gizmo, [...]
MJ’s brilliant career, B&T’s December issue
Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, she’s very laid back, modest and unassuming so her remarkable achievements are not often highlighted. [...]
New knowledge for PR professionals: how much do you know?
“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot. American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on top of many new things to keep up with the rapid technological and social changes we’re [...]
A new manifesto for PR
Is it just me or has PR been slammed more in the last month than in the last few years? The industry appears to be copping it from all sides. We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters. He argues that the PR industry is awash with incompetent people and outlines his top and deady PR sins. Jason Whittaker’s guest post on Mumbrella titled Precious PR [...]
Stellar* Analytics PR measurement and evaluation
You don’t know this but today is the Birthday of Stellar* Analytics; it’s officially 1 year old! We’ve been pretty quiet about our new baby but after 12 months of getting to know it, we are ready to unleash it! Stellar* Analytics is our custom measurement, analysis and reporting tool. It’s also a sophisticated online media centre which has pretty much saved our sanity here at Stellar* – but more on that later. Any [...]
Part 2: How to work with a PR agency
Here’s part two of our post on how to work with a PR agency (part one here if you need it). These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your PR agency is looped in with your other agencies and staff and share details of strategies and campaigns. [...]
Part 1: How to work with a PR agency
Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand. Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of tips to get you started: Setting up the account The first [...]
How to choose a PR agency
Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!). So if you are a PR virgin and looking for an agency, what should you really be looking for? If it is your first time wandering into the wilderness, take a moment to read on [...]
Rats and the rumour mill
I’ve never been fond of vermin; dirty, shifty little things they are. Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale. If you have any information, please call 1800-rat or leave a comment. Posted by Renee Creer
PR without borders
Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown Brothers in north-east Victoria… lovely spot that. You fly there in a 24 seat twin [...]
