Opportunistic marketing / pr: two recent examples
Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year. If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but in the dark clouds of others too – and this week a couple of great [...]
What we did to win a Beauty Directory ‘Star Award’
We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign. We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). The campaigns submitted were evaluated on key objectives, creativity, innovation and overall success and the PR category [...]
