Photography tips for the social pages
As a lifestyle PR agency, we do lots of events and one of the objectives might be achieving coverage in the social pages. This coverage is predominately photography driven and each media outlet has their own style and requirements. Here are some insights into social photography. 1/ What are the main social pages (Sydney based)? The key outlets are The Sun Herald ‘S’, Sunday Telegraph Insider and the Daily Telegraph [...]
Evaluating event sponsors via editorial coverage
Big consumer events, big brands and big media appeal means big dollars invested - which also means someone standing there, at the end of the line, waving an even bigger measuring stick and demanding it be applied. So rather than having it applied to your behind in a whooping motion, here’s how you might use a measuring stick (of sorts) to evaluate event sponsors via the content analysis of editorial coverage (sounds tricky; it’s really not). This post is timely because we’re [...]
PR / blogger meet up… fashion and beauty focus
We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers. This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the focus is on fashion and beauty blogging (you might remember a similar event we held last [...]
Sydney Social Media Day – it’s a day for islands
It’s tough being an island - all alone and conspicuous. There are many social media islands out there in companies. These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your work the good news is that tomorrow is your day because Sydney (and the world) is having a [...]
Hammer time @ the Social Media Club
When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur. At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Media Club in Sydney. I’ll out myself now as a fan of the guy. Loved [...]
15 tips for blogger relations
On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos. At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. A few days prior to this, Text100 released their Blogger Survey 09 which reported that [...]
Food bloggers & PR professionals’ meet up
Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online - on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good. I attribute this strife largely to a general lack of knowledge and understanding about bloggers and blogging. So in an effort to improve relations between PR [...]
Reputation management at Christmas parties
With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? You may think of the above as such tom foolery; that surely we, as PR extraordinaires, would [...]
The best PR agency in the known universe
We’re in the business of blowing other people’s horns. We’ve become so accustomed to this role we often forget to blow our own. However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication. If people cannot see that Stellar* Concepts is the best PR agency in the known universe then [...]
Part 2: How to get coverage in the social pages
Here’s part 2 of our tips on getting your event in the social pages: 5. Hold your event later in the week when the social pages are being prepared and when people can feel a weekend coming on. If you hold your event on Friday or Saturday night don’t expect social coverage (see point 8). Wednesday or Thursday night is best and don’t rule out a breakfast or lunch timeslot [...]
Part 1: How to get coverage in the social pages
I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my job and reputation in tact. We all know Sydney loves a party, but last week [...]
Food and wine fatigue anyone?
I once complained to friends about occupational food and wine fatigue brought on by Good Food Month. The scorn that ensued was unparalleled. I quickly learned that such talk about the struggle of eating and drinking one’s way through a month long parade of degustations, wine dinners, noodle markets, cheese tastings and the like, was best kept within industry circles with those who knew and could understand. Indeed there are [...]
