Interview with food blogger Helen Yee from Grab Your Fork (Part 2)
Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of professional writing opportunities. I now have my own column in Time Out Sydney covering hidden [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 1)
It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post. A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update and some tips and to hear what’s been happening in food blogger land. This is a two part interview; the second [...]
15 tips for blogger relations
On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos. At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. A few days prior to this, Text100 released their Blogger Survey 09 which reported that [...]
James Halliday goes Gen Y
Proving that you’re never too old school to be new school, James Halliday has launched his own iPhone application. For those who don’t know, James is a leading wine critic and vigneron whose career spans over 40 years. He has contributed to more than 50 books on wine and has had them translated into numerous languages. What impressed me is the fact that Halliday, so we’re told, is a [...]
The best PR agency in the known universe
We’re in the business of blowing other people’s horns. We’ve become so accustomed to this role we often forget to blow our own. However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication. If people cannot see that Stellar* Concepts is the best PR agency in the known universe then [...]
Food and wine fatigue anyone?
I once complained to friends about occupational food and wine fatigue brought on by Good Food Month. The scorn that ensued was unparalleled. I quickly learned that such talk about the struggle of eating and drinking one’s way through a month long parade of degustations, wine dinners, noodle markets, cheese tastings and the like, was best kept within industry circles with those who knew and could understand. Indeed there are [...]
