100 things to watch in 2011
The beginning of any new year is an optimistic time. Most of us are pondering what the new year will hold for us - what we’ll be doing, thinking, loving and perhaps loathing. Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation by mega agency, JWT. It’s their 100 things to watch in 2011. We can certainly relate to more than [...]
Opportunistic marketing / pr: two recent examples
Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year. If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but in the dark clouds of others too – and this week a couple of great [...]
What is a consumption cocktail?
Is Monday too soon to be thinking about cocktails? I say no. This is PR and of course, all we crazy PR hedonists do is booze up. So as I poured my first Hendrick’s cocktail of the week (respectfully 1 minute after 12 noon), an interesting article by Fi Bendall caught my eye. It describes, among other really interesting points, the media consumption of her Gen Y teenage kids (16 and 14 years old). “The teens are using new media at every available [...]
Making money from viral videos: behind Beached Whale
I attended a New Media Conference last week. By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea. Controversity, celebrity and comedy are obvious winners and his guide for time was between 45 seconds to 3 [...]
Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear of before. When you lose an account for that kind of reason you think “well, [...]
