12 essential PR books
Forget fiction, nonfiction is where it’s at. If you’re a PR person, these books are for you. Some are old thoroughbreds and some are shiny new ponies. I’m not sure why I used a horse analogy there, but let’s face it; things can get a bit loose at this time of year. If you haven’t read these books (which cover social media, measurement, marketing and more), get going! Grab that [...]
Creating content that’s worth sharing
To some people this is just an ad, but to me it’s more – it’s a great piece of content. So compelling is this piece of content that I legitimately considered the offer. I found myself saying, “This would actually kill two birds with one stone and you know what, a bit of hard work never hurt anyone.” Then, when it got to the free coffee and stay in bed [...]
Mankind is no island
We look forward to Thursdays at Stellar*. Not because it’s one more sleep till Happy Friday, but because on this day we get an email from Rev Graham Long, Pastor at The Wayside Chapel. No, we haven’t gone all God Squad in here. We were introduced to Graham’s weekly Inner Circle emails last year when we did some pro bono work with The Wayside. In these lengthy emails (which are [...]
