A new manifesto for PR
Is it just me or has PR been slammed more in the last month than in the last few years? The industry appears to be copping it from all sides. We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters. He argues that the PR industry is awash with incompetent people and outlines his top and deady PR sins. Jason Whittaker’s guest post on Mumbrella titled Precious PR [...]
The best complaint letter ever
Having returned from Japan yesterday the memory of aeroplane food is clear in my mind (see some fine examples here to refresh your memory). After coming across Oliver Beale’s letter to Richard Branson today about the “culinary journey of hell” he was put through on his flight I was grateful that I didn’t fly Virgin (however I’d like to ask someone at JetStar when teriyaki chicken rolls became popular for breakfast?) Aside [...]
Reputation management at Christmas parties
With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? You may think of the above as such tom foolery; that surely we, as PR extraordinaires, would [...]
