2012 marketing trends and predictions
It’s the time of year when everyone is talking about what will be big in 2012. By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel O’Rorke from Microsoft Australia, Lucinda Barlow from Google AUS/NZ, Seamus Byrne from CNET, and Steve [...]
Social media map
It’s not easy navigating through the social media landscape. It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem. It’s a succinct, high-level look at the main social media tools and websites and where they all fit. The map will help you to explain the landscape to clients, colleagues – [...]
Changes to Facebook – a brand perspective
Facebook is loving change right now. Every time I log on they’ve gone and tweaked something. These changes are due to the release of a new version of F8, their development platform. The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more on that later. For now, I’m writing this post from a brand perspective and first, let’s get [...]
9 great web tools
Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection has been defined you can choose to share your map with others, either privately via [...]
Microsoft technology you won’t believe
I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are: radical technology.
What the future will look like
This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Trend Watching. I hope Apple’s not listening but full props to Microsoft. The clip is worth the [...]
