2012 marketing trends and predictions
It’s the time of year when everyone is talking about what will be big in 2012. By that I mean, what marketing trends consumers, brands – and their agencies – will be participating in. Tuesday night we headed to the Networx 2012 marketing trends forecast, to hear what a panel of those in-the-know (including Nigel O’Rorke from Microsoft Australia, Lucinda Barlow from Google AUS/NZ, Seamus Byrne from CNET, and Steve [...]
Why do people share content online?
Did this image appear in your Facebook newsfeed on the weekend? Timothy Straub, a regular guy from Wisconsin, US, shared this on Facebook and thanks to his small network of friends and family (and his open privacy settings) the photo is making its way around the world. It has already been shared over 18,400+ times and counting. Timothy is now getting friend requests from randoms and as a consequence, has posted this message on his wall: “Due [...]
100 things to watch in 2011
The beginning of any new year is an optimistic time. Most of us are pondering what the new year will hold for us - what we’ll be doing, thinking, loving and perhaps loathing. Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation by mega agency, JWT. It’s their 100 things to watch in 2011. We can certainly relate to more than [...]
Social media and the evolution of the PR industry
“Change is the only constant” The last ‘big change’ change I can remember in the PR industry involved switching from faxing to emailing press releases and wow, didn’t that shake things up! In case you didn’t realise, PR is undergoing some pretty big changes and we have social media to thank for these exciting times. The evolution of technology and the creation of social tools on the web has opened up a brand new world [...]
What the future will look like
This clip blew my mind. Not just because of the freaky awesome technology or the fact that the demo, by coincidence, combined my two greatest passions (snowboarding and wine), but because it provides a window into the exciting future of customisation and user driven experiences. If that means nothing to you, perhaps check out some trend reports at Trend Watching. I hope Apple’s not listening but full props to Microsoft. The clip is worth the [...]
