Part 2: How to work with a PR agency
Here’s part two of our post on how to work with a PR agency (part one here if you need it). These tips can make the difference between having an excellent experience or one you’d rather forget. Integration PR works best when fully integrated with your business and the rest of your marketing mix. Ensure that your PR agency is looped in with your other agencies and staff and share details of strategies and campaigns. [...]
Part 1: How to work with a PR agency
Now you have gone through the selection process and picked your agency, you need to figure out how to work together to ensure the best results for you and your brand. Think of your agency as your best friend to get the best you can out of the relationship. Here is the first set of tips to get you started: Setting up the account The first [...]
How to choose a PR agency
Public Relations is unfortunately still one of those professions that I find myself constantly having to explain to people at dinner parties, in taxis, to my grandma (I have tried many times to no avail!). So if you are a PR virgin and looking for an agency, what should you really be looking for? If it is your first time wandering into the wilderness, take a moment to read on [...]
PR without borders
Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown Brothers in north-east Victoria… lovely spot that. You fly there in a 24 seat twin [...]
Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear of before. When you lose an account for that kind of reason you think “well, [...]
