Tips on blogger outreach by Lady Melbourne
This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers. Check it out.
Fashion and beauty blogger relations
Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty. The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two. On the agenda was a panel discussion and Q&A with (from left to right below): Elise from Stuff That [...]
PR / blogger meet up… fashion and beauty focus
We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers. This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the focus is on fashion and beauty blogging (you might remember a similar event we held last [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 1)
It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post. A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update and some tips and to hear what’s been happening in food blogger land. This is a two part interview; the second [...]
15 tips for blogger relations
On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos. At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. A few days prior to this, Text100 released their Blogger Survey 09 which reported that [...]
