PR education in Australia – what do you think about it?
Well? What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*. Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory. By theory Jim means knowledge and critical thinking so universities don’t over-emphasise practical skills or place too little emphasis [...]
