An argument for organic Facebook growth
Organically growing a Facebook community can be a hard slog, unless your brand is iconic or has a cult-like status (Coca-Cola), or unless it’s just really awesome and lots of people want to find it and like it (Bubble O’Bill). Many brands feel like they must have thousands (even millions) of likes / fans to prove they are more popular than their competitors, or to generally keep up appearances. This [...]
Social media growth in Australia 2011
We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge). In fact, Social Media News is also a great resource for monthly Australian social media statistics. Check them out. Here are some key stats: Facebook growth and engagement continues to rise. Many are speculating Facebook will reach a whopping 1 billion users globally in [...]
Breakfast with Facebook’s Paul Borrud
“We’re in the business of advertising” Somewhere along the way I forgot this fact about Facebook but Paul Borrud, Facebook’s Australasia boss man, reminded me last week at a breakfast conference. And it’s a lucrative business, one that will make Facebook $605 million this year according to a report by eMarketer, as described by Brian Solis. During Paul’s one hour presentation he covered off some current user stats and reiterated their mission (…give people [...]
Changes to Facebook – a brand perspective
Facebook is loving change right now. Every time I log on they’ve gone and tweaked something. These changes are due to the release of a new version of F8, their development platform. The changes will affect how people and brands operate on the platform but some changes will have far reaching implications that will re-define the web, but more on that later. For now, I’m writing this post from a brand perspective and first, let’s get [...]
Hammer time @ the Social Media Club
When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur. At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Media Club in Sydney. I’ll out myself now as a fan of the guy. Loved [...]
Reputation management at Christmas parties
With Christmas fast approaching, our thoughts turn to eating, drinking, presents and of course… the office Christmas party. Some see this anticipated event as an opportunity to show off their extra curricular skills – kung fu dancing, ear-splitting karaoke, jumping through their own leg (I’ve seen this and it’s awe inspiring!). Sound all too familiar? You may think of the above as such tom foolery; that surely we, as PR extraordinaires, would [...]
