Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear of before. When you lose an account for that kind of reason you think “well, [...]
