Sydney Social Media Day – it’s a day for islands
It’s tough being an island - all alone and conspicuous. There are many social media islands out there in companies. These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your work the good news is that tomorrow is your day because Sydney (and the world) is having a [...]
Part 1: How to get coverage in the social pages
I love a party. The best party I ever went to was a wake. Let’s just say if it was the subject of a joke it would start something like this: “Fourteen people and a blow-up dolphin are in a spa…” but that’s a story for another time because I would like to keep my job and reputation in tact. We all know Sydney loves a party, but last week [...]
