Social media for journalists – resources and guides
The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know! It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today. Also mentioned was the introduction of social media policies by the Herald and Weekly Times and Fairfax Media. [...]
A new manifesto for PR
Is it just me or has PR been slammed more in the last month than in the last few years? The industry appears to be copping it from all sides. We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters. He argues that the PR industry is awash with incompetent people and outlines his top and deady PR sins. Jason Whittaker’s guest post on Mumbrella titled Precious PR [...]
