Social media for journalists – resources and guides
The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know! It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today. Also mentioned was the introduction of social media policies by the Herald and Weekly Times and Fairfax Media. [...]
100 things to watch in 2011
The beginning of any new year is an optimistic time. Most of us are pondering what the new year will hold for us - what we’ll be doing, thinking, loving and perhaps loathing. Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation by mega agency, JWT. It’s their 100 things to watch in 2011. We can certainly relate to more than [...]
Sydney Social Media Day – it’s a day for islands
It’s tough being an island - all alone and conspicuous. There are many social media islands out there in companies. These people have been tasked with “getting some social media going”; they’re doing what no employee has done before; and what’s more, it doesn’t even look like real work. If you feel like a social media island at your work the good news is that tomorrow is your day because Sydney (and the world) is having a [...]
