Opportunistic marketing / pr: two recent examples
Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year. If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but in the dark clouds of others too – and this week a couple of great [...]
A new manifesto for PR
Is it just me or has PR been slammed more in the last month than in the last few years? The industry appears to be copping it from all sides. We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters. He argues that the PR industry is awash with incompetent people and outlines his top and deady PR sins. Jason Whittaker’s guest post on Mumbrella titled Precious PR [...]
