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Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness. It’s from the States but relevant in any market. Check it out.
New knowledge for PR professionals: how much do you know?
“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot. American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on top of many new things to keep up with the rapid technological and social changes we’re [...]
Making money from viral videos: behind Beached Whale
I attended a New Media Conference last week. By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea. Controversity, celebrity and comedy are obvious winners and his guide for time was between 45 seconds to 3 [...]
