A new manifesto for PR
Is it just me or has PR been slammed more in the last month than in the last few years? The industry appears to be copping it from all sides. We’ve had: Neil Shoebridge’s AFR piece titled How to lose clients and annoy reporters. He argues that the PR industry is awash with incompetent people and outlines his top and deady PR sins. Jason Whittaker’s guest post on Mumbrella titled Precious PR [...]
