Top tips for sponsorships
Agreeing to a sponsorship deal is like getting married in some regards. The two parties involved need to have a natural affinity for one another and a certain ‘fit’, they need shared values and objectives, a sense of ‘the team’, good communication, willingness to work on the relationship and solid trust and understanding if things go wrong. Before you say “I DO!” to a sponsorship deal, consider the following because [...]
We are loving this website
Ragan’s PR Daily is chock full of articles, tips, case studies, videos, interviews and all around PR goodness. It’s from the States but relevant in any market. Check it out.
PR education in Australia – what do you think about it?
Well? What do you think about it? I’m asking because I’ve just read a short essay that Professor Jim Macnamara wrote for a great report called Public Relations 2011, Issues, Insights, Ideas*. Titled PR Education – Getting the Theory-Practice Balance Right, the premise of his article is that PR students need more theory. By theory Jim means knowledge and critical thinking so universities don’t over-emphasise practical skills or place too little emphasis [...]
Tips on blogger outreach by Lady Melbourne
This video by fashion and lifestyle blogger, Lady Melbourne, has sound advice for PR’s and brands on contacting and collaborating with bloggers. Check it out.
100 things to watch in 2011
The beginning of any new year is an optimistic time. Most of us are pondering what the new year will hold for us - what we’ll be doing, thinking, loving and perhaps loathing. Aside from the many prediction pieces that come out at this time, such as Mashable’s 95+ Predictions for the Web in 2011 which includes Public Relations, we really liked this presentation by mega agency, JWT. It’s their 100 things to watch in 2011. We can certainly relate to more than [...]
A Stellar* wrap up of 2010
What a year! It has been a cracker and in our last blog post for 2010 we’re looking back at highlights from some of the great projects, campaigns, brands and events we worked feverishly on this year. Click below to view. Enjoy!
Fashion and beauty blogger relations
Last week 130 PR people, brands, and bloggers gathered at Establishment in Sydney for a ‘meet up‘ hosted by Stellar* Concepts in partnership with iBlogFashion & Beauty. The aim of the night was for PRs to gain a better understanding of fashion and beauty bloggers and to encourage dialogue between the two. On the agenda was a panel discussion and Q&A with (from left to right below): Elise from Stuff That [...]
AVE for measuring public relations
After a year-long inquiry and debate on the topic of using AVEs* to measure Public Relations ROI, the Institute of Public Relations Commission (IPR, from the USA) has concluded that there is no evidence to suggest that advertising and editorial space hold equivalent value. Most rational people already know this but it’s good the industry has taken a firm stance. This comes after PR practitioners at a European measurement summit in June this year agreed and released The Barcelona Declaration [...]
PR / blogger meet up… fashion and beauty focus
We never like to leave it too long between drinks, so we felt it was time to step away from our computers and get some old fashioned face-to-face human contact happening between PR people and bloggers. This month Stellar*, together with I Blog Fashion & Beauty, is hosting a PR / blogger meet up. This time the focus is on fashion and beauty blogging (you might remember a similar event we held last [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 2)
Following on from yesterday’s post on food bloggers and PR people, today Helen shares her insights about her blogging journey and the food blogger community. RC/ How has blogging changed for you in the past year? HY/ I find myself busier than ever, especially as my site, Grab Your Fork, has opened up a range of professional writing opportunities. I now have my own column in Time Out Sydney covering hidden [...]
Interview with food blogger Helen Yee from Grab Your Fork (Part 1)
It has been just over a year since Stellar* hosted a Food Blogger and PR Professionals’ Meet Up which resulted in this 15 Tips for Blogger Relations post. A lot can happen in a month let alone a year, so I was keen to catch up with one of our panellists, Helen Yee from Grab Your Fork, to get an update and some tips and to hear what’s been happening in food blogger land. This is a two part interview; the second [...]
New Stellar* clients
We’re almost half way through 2010 so we thought we’d pause and give you a quick update on some new client wins as we’ve recently welcomed a number of news brands into the fold, including: Valeant Pharmaceuticals and their brands Dr.LeWinn’s, Revitanail, Juice Beauty and Juice Organics IGA, the dynamic group of independently owned supermarkets SapientNitro, the global customer experience company and creators of the multi-award winning Best Job in the World campaign gizmo, [...]
Opportunistic marketing / pr: two recent examples
Every cloud has a silver lining and in the last few weeks I’ve seen the silver lining of the GEC with stories of people pursuing shiny new beginnings and opportunities after being affected last year. If you’re a positive and creative thinker you can see silver linings everywhere – not just in your dark cloud but in the dark clouds of others too – and this week a couple of great [...]
The big fat blogosphere…start here
If there’s one good habit to develop early in 2010, it’s the habit of exploring and engaging with the blogosphere – but where to start? That’s the question. Lucky for us, people (with a penchant for laborious tasks) like to rank bloggers on lists, which is great if you’d like a short cut to the cream of the crop. For example, Australia has some cracking bloggers who can be found [...]
MJ’s brilliant career, B&T’s December issue
Marguerite Julian (or MJ as we like to call her), Stellar*’s founder and managing director, has featured in this month’s B&T magazine. As a PR person it’s quite comforting to have someone like MJ around because over the span of her career she has seen it, done it and PR’d it all! The thing is, she’s very laid back, modest and unassuming so her remarkable achievements are not often highlighted. [...]
Measuring publicity results
When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero. Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has remained strictly professional. Last week I caught up with Jye Smith and he asked how I measure [...]
Memoirs from an exhibitionist – tips on exhibiting at shows (Part 2)
Following on from last week’s post, we have part 2 of our top tips for exhibiting at shows. Manual Read the exhibitor manual in detail – it’s your bible! This will contain all of the info you need to know for the show including bump in/bump out times and details, delivery details, permits, health and safety regulations etc. Be sure you’ve got everything covered so there are no surprises. Staff [...]
Memoirs from an exhibitionist – tips on exhibiting at shows (Part 1)
Today, I proudly call myself an exhibitionist. I believe this is a fair title after working on projects for the Good Food & Wine Shows in Melbourne and Sydney and the Food Show in Auckland – in addition to attending several shows a year as a spectator. So whilst I am fresh off the back of all of this activity, I have collated some pointers (in two parts) for would [...]
15 tips for blogger relations
On 29 June a bunch of PR people and food bloggers got together to discuss blogger relations in response to some recent and very public PR stuff ups involving food bloggers and journos. At the meet up, a panel discussion was held with Helen from Grab Your Fork, Reem from I Am Obsessed with Food and Ed from Tomato. A few days prior to this, Text100 released their Blogger Survey 09 which reported that [...]
Food bloggers & PR professionals’ meet up
Lately, there has been some very public instances in which PR people have been ‘named and shamed’ online - on blogs and in twitter – for the way they have approached food bloggers. It hasn’t been pretty and when situations like this occur, it doesn’t do anyone any good. I attribute this strife largely to a general lack of knowledge and understanding about bloggers and blogging. So in an effort to improve relations between PR [...]
Rats and the rumour mill
I’ve never been fond of vermin; dirty, shifty little things they are. Somewhere in Sydney there is a rat spreading a rumour about our client, Justin Hemmes from Merivale. If you have any information, please call 1800-rat or leave a comment. Posted by Renee Creer
PR without borders
Here are some things you might not know about us relating to space and time because we’re not just Stellar* in Surry Hills; we’re Stellar* all over the world. We work both nationally and internationally. Our clients are based in all states of Australia, in major capital cities and small country towns (shout out to Brown Brothers in north-east Victoria… lovely spot that. You fly there in a 24 seat twin [...]
The best PR agency in the known universe
We’re in the business of blowing other people’s horns. We’ve become so accustomed to this role we often forget to blow our own. However, today we got this email from our client, The Wine Society, so we’re using it to blow our own horn: “Thank you for all your hard work and dedication. If people cannot see that Stellar* Concepts is the best PR agency in the known universe then [...]
