Social media for journalists – resources and guides
The first Australian newspaper to employ a social media editor is the Herald Sun, and her name is Isabelle Oderberg, in case you didn’t know! It’s her job to improve the newspaper’s use of social media and to help journalists boost their own social media profiles, as reported in the Australian today. Also mentioned was the introduction of social media policies by the Herald and Weekly Times and Fairfax Media. [...]
Social media map
It’s not easy navigating through the social media landscape. It’s a big, busy place, much like the Tokyo subway. To help with general way-finding, the awesome folks at Overdrive Interactive in the States have just released this little gem. It’s a succinct, high-level look at the main social media tools and websites and where they all fit. The map will help you to explain the landscape to clients, colleagues – [...]
9 great web tools
Most of these tools I learnt about while attending a social media conference called ConnectNow this week; a couple I’ve been saving for a post like this. What’s one handy web tool you use at work? 1. Spark A mapping tool that uses GoogleMaps technology to create, define, and manage collections of geographically located data sets. Once a collection has been defined you can choose to share your map with others, either privately via [...]
New knowledge for PR professionals: how much do you know?
“I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose” I like this quote a lot. American tech columnist, David Pogue, said this and it’s sometimes how I feel trying to keep up with social media. Today’s PR professional needs to be on top of many new things to keep up with the rapid technological and social changes we’re [...]
