What we did to win a Beauty Directory ‘Star Award’
We’ve been basking in the shiny golden rays of PR glory for the past couple of weeks because at the recent Beauty Directory Star Awards, Stellar* won the Luxe Category for Best PR Campaign. We graciously accepted this starry award for our work with ghd at this year’s Rosemount Australian Fashion Week (RAFW). The campaigns submitted were evaluated on key objectives, creativity, innovation and overall success and the PR category [...]
Measuring publicity results
When I started writing this post I thought I liked graphs a lot; probably more than most people but as I found out, not nearly as much as Craig Robinson who in the space of 10 minutes has become my personal hero. Unlike Craig, who once audited his life into a range of magnificent pie charts, my interest has remained strictly professional. Last week I caught up with Jye Smith and he asked how I measure [...]
