Making money from viral videos: behind Beached Whale
I attended a New Media Conference last week. By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea. Controversity, celebrity and comedy are obvious winners and his guide for time was between 45 seconds to 3 [...]
