Social media growth in Australia 2011
We came across this little gem from Social Media News that shows the growth of each major social network in Australia over 2011 (click to enlarge). In fact, Social Media News is also a great resource for monthly Australian social media statistics. Check them out. Here are some key stats: Facebook growth and engagement continues to rise. Many are speculating Facebook will reach a whopping 1 billion users globally in [...]
YouTube statistics 2011
One thing that the explosion of social media has given us is a remarkable array of mind-bending statistics, such as… “More content is uploaded to YouTube in a 60 day period than the 3 major US TV networks created in 60 years” or what about “If Facebook were a country it would be the 3rd largest country in the world.” What I’ve found in my time scouring the internet for social [...]
Hammer time @ the Social Media Club
When I think MC Hammer I think three things: 1/ Hammer pants; 2/ Hammer time; and 3/ You Can’t Touch This I don’t think social media entrepreneur. At least I didn’t until last night when we social media ruffians packed into a UTS lecture hall to hear the Hammer break it down at the Social Media Club in Sydney. I’ll out myself now as a fan of the guy. Loved [...]
Microsoft technology you won’t believe
I have been trying to think of a clever intro for this post for about five minutes but the only words that come to me are: radical technology.
Making money from viral videos: behind Beached Whale
I attended a New Media Conference last week. By far the most entertaining speaker was Dan Ilic. His talk was more stand up comedy routine than conference presentation which at 9.30am on a Friday, was fine with me. From his viewpoint the best virals are strong on character, content and narrative; they make an emotional connection and stay true to the idea. Controversity, celebrity and comedy are obvious winners and his guide for time was between 45 seconds to 3 [...]
Whose idea is it anyway?
There’s a scene in Zoolander when Mugatu says “Blue Steel? Ferrari? Le Tigre? They’re all the same face! Doesn’t anybody notice this? I feel like I’m taking crazy pills!” Crazy pills indeed. We recently lost a pitch because another agency came up with an idea that was like nothing the client had seen or hear of before. When you lose an account for that kind of reason you think “well, [...]
